Today, web is a whole, liv­ing eco­sys­tem. It doesn’t have finite or even pre­dict­able dimen­sions. Its con­tent is not static. Our cul­ture is inev­it­ably turn­ing digital.

  • The crowd knows everything. News­pa­pers are already yes­ter­days news BUT journ­al­ism CAN be done, and done well, without newspapers.
  • Middle­men are not needed any­more. The record industry as we know it is already dead.
  • Bad products can­not be cam­ou­flaged with PR. The truth will be revealed.
  • Open­ness is the key to the future. Every­one has to give to the community.

That’s why it’s time to go back to basics. The web is all about shar­ing knowledge.