Dis­cov­er­ing what our cus­tomer really want and need is one of the most fun­da­mental steps in cre­at­ing a good work­ing rela­tion­ship. If we can fig­ure these out up front, it will save both of us time and frus­tra­tion later.

 

  1. What is the primary busi­ness and struc­ture of your business/organisation?
  2. Sum­mar­ize the project
  3. Is this a redesign of some­thing that exists or design­ing some­thing new?
  4. What are your major goals for this project?
  5. Where do you see us adding the most value/complementing your exist­ing team?
  6. Who will be work­ing on this pro­ject from your end? Will any other out­side part­ners or agen­cies be involved and how?
  7. What is motiv­at­ing you or enabling you to do this pro­ject now?
  8. When does our work need to be fin­ished? What is your tar­get total com­ple­tion date? What is driv­ing that?
  9. What is most import­ant about this project?
  10. How import­ant is each of these?
    • Change in com­pany strategy
    • Rebranding/New image/Look and feel
    • Engineering/Backend devel­op­ment
    • Improv­ing key metrics/Quantifying suc­cess or results/Conversion
    • Con­tent strategy/writing
    • Under­stand­ing your audi­ence or organisation
    • Get­ting it done as fast as possible
    • Get­ting it done as inex­pens­ively as possible
    • Dif­fer­en­ti­at­ing from competition
    • Reach new audience
    • Bet­ter demon­strate value or cor­rect misconceptions
    • Work­ing relationship/communication with your design partner
    • Who is/are your audience/your tar­get users/your customers?
  11. What does suc­cess look like? How will you know this pro­ject has succeeded?
  12. What are you wor­ried about? What do you ima­gine going wrong?
  13. Is there any­thing about your organ­iz­a­tion that might make this pro­ject easier or harder in any spe­cific ways?
  14. What is your budget range?
  15. What does the selec­tion pro­cess look like on your end? How many people are you talk­ing to and when do you expect to be mak­ing a decision?